Content Intelligence
Content Intelligence
This guide shows how to monitor a prospect’s content activity — their posts, comments, reactions — to find timely conversation openers and understand their interests.
Step 1: Get a Person’s Recent Posts
Look for:
- High-engagement posts (
likeCount > 50,commentCount > 10) — topics they care deeply about - Recent posts (within the last 7 days) for timely references
- Content themes — what topics they repeatedly write about
Step 2: Get Comments on Their Most Popular Post
See who is engaging and what the conversation looks like:
Comments reveal:
- The prospect’s perspective via their replies to commenters
- Other people in their network who engage (potential leads)
- Points of debate or interest you can reference
Step 3: Get Reactions to Understand Their Audience
Reactions data shows who their audience is — job titles, companies, and connection degrees of people who engage with their content.
Step 4: Search Content by Topic
Find related posts across LinkedIn to understand the broader conversation:
Step 5: Check Trending Topics
See what is trending on LinkedIn right now:
Step 6: Engage Strategically
Once you have identified a relevant post, engage with it before reaching out:
Like with a meaningful reaction
Leave a thoughtful comment
Engaging with a prospect’s content before sending a connection request significantly increases acceptance rates. The prospect recognizes your name from the notification.
Step 7: Monitor Your Own Engagement
Track who is engaging with your content — these are warm prospects:
Complete Intelligence Script
The postId in URLs like /api/posts/:postId/comments is the numeric activity ID extracted from the post URL — the 19-digit number in urn:li:activity:7180123456789012345.
Related
- Posts & Engagement — Full endpoint reference for posts
- Lead Discovery Guide — Finding leads to monitor
- Warm Outreach Guide — Using content intel for outreach