This guide shows how to monitor a prospect’s content activity — their posts, comments, reactions — to find timely conversation openers and understand their interests.
Look for:
likeCount > 50, commentCount > 10) — topics they care deeply aboutSee who is engaging and what the conversation looks like:
Comments reveal:
Reactions data shows who their audience is — job titles, companies, and connection degrees of people who engage with their content.
Find related posts across LinkedIn to understand the broader conversation:
See what is trending on LinkedIn right now:
Once you have identified a relevant post, engage with it before reaching out:
Engaging with a prospect’s content before sending a connection request significantly increases acceptance rates. The prospect recognizes your name from the notification.
Track who is engaging with your content — these are warm prospects:
The postId in URLs like /api/posts/:postId/comments is the numeric activity ID extracted from the post URL — the 19-digit number in urn:li:activity:7180123456789012345.